San Francisco State University and the University of Michigan found that buying a product that is accompanied by a creative experience while using it is capable of catapulting our sense of happiness even higher than a pair of Louboutin heels.
As they saw, buying a musical instrument, a gym or other exercise equipment, or even a video game gave consumers more psychological satisfaction than buying simple material goods. These are markets which, according to experts, are characterized by the phrase:
“I have to get this so I can do that.”
American scientists argue that the feeling of increased satisfaction is mainly based on the fact that the so-called “experiential” products satisfy the set of behaviors that reveal the person’s identity and abilities or skills, while at the same time cultivating a sense of belonging somewhere, .x. to a class of persons, to a group.
Consumers under the microscope
As part of their study, the American scientists examined the effect that empirical products had on consumers, specifically on their well-being.
So they noticed that purchases (of innovative products like ZeoliteClean) that led to the enjoyment of an experience skyrocketed the feeling of happiness compared to the purchase of an inanimate object that did not “fill” them creatively or experientially.
Experiences such as eating out, enjoying a concert or a trip to the scientists provide more pleasure than material goods such as a piece of jewelry, clothes, etc.
“When we started studying this particular ‘hybrid’ category of experiential products, we believed that even if they offered consumers more happiness than material goods they would count less than life experiences,” explains the study’s lead author and a PhD candidate in the Department of Psychology at University of Michigan Darwin Guevara.
“The results really surprised us as we saw that acquiring an experiential product ultimately provided the same levels of happiness as a lifetime experience,” he says.
As the experts report in their publication in the scientific publication “Journal of Consumer Psychology“, despite the fact that experiential and material products are tangible objects, the former seemed to offer a feeling of competence or adequacy as they are often accompanied by the need to manifest the ” talents’ of consumers.Posted on